Meet New Melbourne-Based Apparel Brand AusBoyfrnd From Sam Netterfield And Tim Nelson

A new alternative luxury brand has launched out of Melbourne – AusBoyfrnd, founded by musicians Sam Netterfield and Tim Nelson (2charm, Cub Sport).

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AusBoyfrnd is a collection of collegiate, locker room-inspired, ready-to-wear clothing with an alternative edge. It blends classic silhouettes with contemporary finesse. . . Classic staples breathe a modern, alternative mindset.

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From polo tees and boxer shorts to pleated mini skirts, hoodies, jersey-style cuts and more, each garment is thoughtfully tailored to embody modern elegance with a fresh, carefree perspective on timeless design.

“AusBoyfrnd is a fresh look and it’s hot on everybody. We made AusBoyfrnd to round out our own wardrobes and we’re proud of our quality collection that is entirely unisex. These are clean classics made sexy and bad,” Netterfield and Nelson say.

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Last night (27 August), the collection was previewed and launched at Hutton House in Collingwood, to a group of industry, media, fellow creatives and more. Attendees enjoyed DJ sets from 2charm, sissy and BORN LUCKY.

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View the collection.

AusBoyfrnd is available now.

This story originally appeared on our sister site, scenestr.